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GTA, Hilton Sign Global Distribution DealMay 5, 2009 By: Travel Agent Central Contributor
The Las Vegas Hilton
The agreement provides GTA's thousands of tour operator and travel agency customers increased property choice with access to a broader range of room and rate types available at most of Hilton Family of Hotels’ 3,200 hotels and more than 400,000 rooms in 77 countries and territories worldwide. The broader content complements GTA's existing range of hotels and destination services, enhancing its product offering and providing customers greater choice when preparing tour and travel arrangements for their customers.
"With some of the best-recognized brands in our industry, Hilton Hotels will enrich our content and increase our ability to provide more robust inventory to our customers,” said Kurt Ekert, GTA chief operating officer. “This new partnership with Hilton expands our product offering and will empower our customers with the ability to offer their clients expanded choice and best-rate assurance as well as even more last-minute availability."
“As travelers continue to search for the best options when booking their arrangements, and travel professionals are searching for more hotel selection in their group bookings, GTA’s dynamic network allows us to reach more customers and respond to the evolving needs of the traveler,” James Farrow, senior vice president sales, Hilton Hotels Corp., commented. “Hilton’s inventory will be distributed through GTA’s multi-channel distribution network. Our relationship with GTA and the distribution of our portfolio of properties through their vast array of travel trade customers around the globe will help travel agents and tour operators respond to the needs of the modern traveler while helping to create memorable experiences that the vast Hilton portfolio offers.”