Pacific Hospitality Group’s Meritage Collection has joined forces with alliance group GHA, bringing its U.S. presence up to 60 hotels and making it the company’s largest single market, both in terms of hotel coverage and its significant customer base.
The Meritage Collection will add its four distinctive Californian properties to the GHA portfolio, including The Meritage Resort and Spa in Napa Valley, Bacara Resort & Spa in Santa Barbara, Balboa Bay Resort in Newport Beach and Estancia La Jolla Hotel & Spa in La Jolla.
"California is one of the most popular destinations in the world, and we’ve now got four more amazing hotels for our 4.5 million customers to choose from” says Chris Hartley, GHA’s CEO.
Hartley feels especially excited how the alliance will enhance their loyalty program: “GHA Discovery, is all about creating local experiences; and with world-class golf, wine-country and the unique pacific coast all nearby, these hotels offer exactly the sort of amazing experiences that our customers are looking for, and so further enrich our offering.”
Steve Arnold, president of Pacific Hospitality Group is equally excited about the companies joining forces: “Through GHA, our hotels are immediately going to be in front of the customers of all the other alliance brands. But most importantly, now that we share a common technology platform with all these other hotels, we’ll be able to recognize and reward these customers when they stay with us, and make them feel immediately part of the Meritage Collection family”.
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Meritage Collection is set to become a full GHA member brand upon the completion of its integration in the coming months.