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Preferred Hotel Group Opens First Office in ChinaApril 21, 2011 By: Deanna Ting
Preferred Hotel Group recently opened its first office in China. The new Shanghai office marks the company’s 31st sales office globally and its sixth in the Asia-Pacific region, reaffirming its dedication to the Chinese market.
Spearheading Preferred Hotel Group’s Shanghai office is the company’s newly appointed Director, Global Sales, China, Renee Wu. Prior to joining Preferred, Wu was the Associate Regional Director of Sales for Four Seasons Hotels & Resorts after spending two years with Four Seasons Shanghai as its Director of Sales. Previous roles included senior sales positions at The Portman Ritz-Carlton in Shanghai, Shangri-La’s China World Hotel in Beijing and Grand Hyatt Taipei.
In her new role, Wu will be responsible for driving business from the corporate, MICE, and leisure markets outbound from China to Preferred Hotel Group members globally, increasing revenue share for existing member hotels in China and strengthening the presence of the company’s four key brands.
For Preferred Hotel Group, the decision to open an office in Shanghai was spurred by its acknowledgement of the increasingly important Chinese market.
“We recognize the need for a strong dedicated sales office in China to reinforce our brands, as well as to source inbound and outbound business for our member hotels worldwide,” said Mark Simmons, area managing director, Asia. “With the tremendous spending power and increased travel to regional and long-haul destinations, the Chinese are increasingly becoming an important market for all of our members. With her experience in the five-star luxury market and established network, Renee will be an asset to Preferred and our member hotels.”