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Sabre Reports $9.5 Billion in Hotel Room Revenue

March 10, 2010 By: George Dooley

Since its formation in mid-2009, Sabre Hospitality Solutions has added a record number of customers and surpassed 10,000 properties using its SynXis Central Reservations System (CRS). In 2009, Sabre Hospitality Solutions generated over $9.5 billion in hotel room revenue for its customers.

Even in a recession year, Sabre Hospitality Solutions’ CRS customers saw growth in overall same-store sales and the outlook is even brighter as the group started this year with a 32 percent daily average increase in overall bookings (January 2010 compared to January 2009).

Some noteworthy customers who selected Sabre Hospitality Solutions in 2009 include: The Preferred Hotel Group, JAL Hotels, Langham Hotels International, Park Hotel Group, Mandarin Oriental Hotel Group , Condé Nast Johansens, De Historiske Hotels of Norway, Japan Rail Hotel Group, Westcord Hotels, Hamilton Island, and Meritus Hotels & Resorts.

“We believe that creating one hospitality group with a comprehensive, global range of solutions for hoteliers will provide something that no other company can offer,” said Felix Laboy, president and general manager of Sabre Hospitality Solutions.

This year Sabre Hospitality Solutions expects new technology trends, including the use of mobile devices to merchandise their hotels and chains with a customized mobile web site and booking engine. As its own distribution channel, mobile bookings can be tracked separately and hotels can offer promotions unique to the mobile user.

Other highlights of 2009 cited by Sabre include:

*    Sabre Hospitality Solutions said it continued to lead the industry with the most private label GDS chain codes represented on its SynXis CRS platform, growing to more than 45 chain codes by year end, with seven more in the implementations stage for a total of 52.
*    Customers received more than 99.98 percent uptime for the SynXis CRS, which has an average shopping request response time of close to one tenth of a second.
*    Sabre Hospitality Solutions’ Internet marketing team won over 38 web site design and creativity awards including: 18 Web Marketing Association WebAwards, 14 W3 awards and six HSMAI Adrian Awards.
*    Hoteliers are trending toward a more holistic view of total bookings as evidenced by the 30 percent increase in SynXis CRS customers using property integration to streamline operations.
*    Sabre Hospitality Solutions’ Guest Connect booking engine has helped customer revenue increase by growing the direct to property channel by 17 percent in 2009 (same store sales versus 2008).
*    Sabre Hospitality Solutions launched its XML-based interface to the Sabre GDS, paving the way for an increased level of hotel participation as well as for development of next generation products and services for its customers.
*    Sabre Hospitality Solutions added new media opportunities to expand a hotel’s marketing reach via new points of sale including online corporate booking tools and a travel agent’s cruise line booking interface.



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