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Sheraton Invests $100 Million to Upgrade Club Lounges

April 26, 2011 By: George Dooley Travel Agent


The Leahi Club Lounge at the Sheraton Waikiki debuted in January 2011. // (c) Sheraton Waikiki

Starwood Hotels & Resorts Worldwide, Inc., reported that its Sheraton Hotels properties worldwide have invested more than $100 million into upgrading approximately 120 Club Lounges, including those at such flagship properties as the Sheraton Waikiki, Sheraton Denver, Sheraton Centre Toronto, Sheraton Hong Kong, Sheraton Buenos Aires and Sheraton Edinburgh.

The enhancements to Sheraton Club Lounges—one of the brand’s most popular Sheraton signature amenities—marks the final chapter of the brand’s recent $6 billion revitalization efforts. In addition, Sheraton Club Lounges brand-wide are now open seven days a week in response to increased demand from premium corporate and leisure guests.

Additionally, guests can also purchase an upgrade to the Sheraton Club experience, which is available for an average of $75 extra per night. The majority of Sheraton’s Club Lounges offer views, in addition to upgraded Club amenities: complimentary breakfast, afternoon hors d’oeuvres, beverage service, flat-screen TVs, Wi-Fi, a selection of daily newspapers and more, the chain said.

“We decided to invest even further in our global portfolio with significant enhancements to our Club Lounges in order to deliver a higher level of productivity and luxury to our guests, not just on weekdays, but every day of the week,” said Hoyt Harper, global brand leader, Sheraton Hotels & Resorts Worldwide, Inc. “And our timing couldn’t be better. Travel has returned to pre-crisis levels and travelers are once again focused on upgraded amenities and services as key elements of the guest experience.”

Most recently, Sheraton unveiled its redesigned Club Lounge at Sheraton Waikiki, a $1 million investment that topped off the hotel’s comprehensive renovation. Hawaii’s first Sheraton Club Lounge, Leahi, is perched 30 floors above Waikiki Beach and is accessible via Sheraton Waikiki’s signature glass elevator on the mountain side of the resort. In May, the Sheraton New York Hotel & Towers will debut a brand new Club Lounge.




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By George Dooley | April 26, 2011
Enhancement to Sheraton Club Lounges final chapter of brand’s $6 billion revitalization.
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