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Starwood Campaign Ends with 60,000 Certificates Awarded

September 21, 2011 By: George Dooley Travel Agent

Starwood Hotels & Resorts Worldwide reports it has awarded 60,000 resort certificates as part of its “Reveal a World of Possibilities” resorts campaign. The learning burst, which ended last week, educated travel professionals around the world on the more than 200 resorts in Starwood’s global portfolio.

Travel professionals from more than 40 countries visited to view a six-minute video that focused on the company’s resort portfolio. After completing the learning burst, each participant earned $250 in resort credits to share with their best customers.

“We are very pleased with the success of our recently completed ‘Reveal a World of Possibilities’ resorts campaign,” said Chris Austin, vice president, global retail leisure and luxury sales for Starwood Hotels & Resorts. “We attracted a large number of travel professionals who were eager to learn more about Starwood’s robust resorts portfolio, which spans the globe and features many award-winning hotels. Now they can surprise and delight their customers with a special resort credit for their next vacation.”

Participants earned ten $25 resort credit award certificates to present to their clients as a special gift when booking a resort vacation or to use for their own resort stay. Valid for travel through March 31, 2012, the award certificates are valid for bookings made via the GDS, call center, web or preferred tour operators and wholesalers at participating properties. The certificates can be combined with current Starwood offers, including the newly launched SPG Kids Pass.

Starwood’s resorts portfolio includes more than 200 properties in 52 countries under the St. Regis, The Luxury Collection, W Hotels, Sheraton, Le Méridien, Westin, and Four Points by Sheraton brands. 

Travel professionals continue to engage with Starwood’s ProLearning selection of modules, Starwood reports. As the summer ended, more than 45,000 individual modules were completed and nearly 25,000 travel professionals now carry the designation of StarwoodPro. Additionally, thousands have completed the three subsequent business building modules and thousands more have completed the various destination modules including Hawaii, the Caribbean, Mexico and, most recently added, The Maldives.



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About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | September 21, 2011
Participating agents earned $250 in resort credits to share with their best customers.
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