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The Bahamas Ministry of Tourism Launches New Brand Effort

December 8, 2006 By: Mark Rogers Travel Agent

The Bahamas Ministry of Tourism is launching an "escape from everyday life" campaign, entitled "Bahamavention." The campaign breaks nationwide on December 11. Bahamavention is a new, fully integrated national branding effort. A recent study by the University of Leicester in central England ranked the Bahamas among the happiest places in the world in terms of health provision, wealth and education. A Bahamavention is defined as an action taken by concerned friends or family members to get a loved one the help only a vacation to the Bahamas can give. Look for media spots in traditional markets, as well subway advertising and late night spoof infomercials. Visit [].

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