Celebrity Cruises launched a major new advertising campaign built around the theme, "The Celebrity Treatment." Created by Arnold Worldwide, the TV and print campaign showcases how Celebrity Cruises' service and experience makes the line's guests feel like celebrities. The broadcast campaign—consisting of two 30-second ads hits the airwaves this week and marks the first time in several years that Celebrity has advertised on network TV. The new ads will appear this month during such shows as Desperate Housewives, Lost and According to Jim, and also will appear on select cable channels including the Travel Channel and Food Network throughout the year. The print campaign—a portion of which features work by well-known photographer Peggy Sirota—will run in many consumer publications and newspapers. Separate trade ads are also planned.
