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Energized By IncentivesFebruary 12, 2007 By: Jennifer Merritt Travel Agent
Aggie Lewis won a timeshare for life through high sales
This past Christmas, Aggie Lewis was worried her husband,
who had to fly through
during the city's holiday-travel halting snowstorm, wouldn't be home for
Christmas. "His travel agent said there was no other option, but I checked
and got him a flight into
instead," says Lewis, an agent with Gaffney Travel in
"He flew back to
that night." This kind of care isn't just reserved for Lewis' family—it's
how she handles all of her clients. "It's about treating every client's
vacation like it's yours," she says.
And as the winner of Hyatt Resorts' "
for Life" incentive, Lewis has plenty of her own vacations to look forward
to. At Hyatt's third annual travel agent awards event in November 2006, Lewis
was awarded a lifetime timeshare at Hyatt's Coconut Plantation Vacation Club
resorts last year. The award is part of Hyatt's "Slice of Paradise"
agent incentive, which gives agents one free night for every three-night stay
"I thought, 'Not only does the customer get rewarded
with the property but so does the agent,'" Lewis says of her decision to
participate in the sweepstakes. "You show your support for them, they're
going to support you. It's a good domino effect."
Like any award winner, Lewis, who will view the timeshare
for the first time with her family this April, wasn't expecting to win.
"It was so ironic," she recounts. "They were going to name the
agent who sold the most variety of the resorts and I said, 'I can't wait to
meet this person,' and when I turned my chair to face the stage they announced
Lewis modestly says she didn't have to work that hard to
sell Hyatt, as she believes the properties often sell themselves. "I've
never had a complaint putting people in their properties," she says.
"If it's an excellent product why wouldn't you support it?"
Though such a comment might incline one to think Lewis is on
Hyatt's payroll, that's not the case. It is in Lewis' nature to be genuine.
"You can't just sell it, you've really got to believe in it," she
says. "It's a main principle for me."
Lewis has 24 years of experience in travel in positions as
various as flight attendant and manager of revenue accounting. She loves to
work with honeymooners and her favorite products to sell—
had 13 times each. That's quite a long way to come in a profession that
originally was meant to serve as a financial stepping stone on the road to
becoming a nurse.
"I'm very energetic about traveling and it gets people
so excited that sometimes I get invited on their vacations," she says.
"If you don't get across to your client that this is a vacation you
yourself would really want, they're not going to want it either."
It's fitting for Lewis to win such a coveted incentive, as
she believes reward programs show that some suppliers still value the work
agents do, especially after airlines took away agent commissions in 1995. She
also believes such programs lead people to another plane of professionalism and
"Incentives are phenomenal," she says. "They
really do work. When there is an incentive, it takes people to another level.
Otherwise, you'll just get people who put in their eight hours and leave."
Part of that professionalism and drive, Lewis believes, is
also knowing when to step back. "A lot of people say, 'You need to close
the sale, don't let them walk out the door,' but I believe if they're
comfortable, they'll come back," she says.
To create that rapport, "I ask clients questions about
where they've been, where they've stayed, what their interests are, just to get
them to open up," she says. "When it comes to their budget I tell
them not to be afraid to say the true amount, because I'm going to try to get
you the best for your dollar."