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JetBlue's Rough Week Elicits Industry Response

February 26, 2007 By: Mark Rogers, Joe Pike, Jennifer Merritt Travel Agent

After its recent debacle, JetBlue issued a Passenger's Bill
of Rights, which states, among other initiatives, that the airline will deplane
customers if an aircraft is delayed on the ground for five hours, and will
offer monetary compensation to customers whose flights land but are unable to
taxi into a gate within 30 minutes. JetBlue's operations initiatives are said
to total $30 million.

ASTA promptly jumped in, saying that passengers should not
be forced to remain on aircraft without adequate facilities such as food, water
and access to toilets, as JetBlue customers were; and called on airlines to
make the necessary investments to effectively deal with such crisis situations.

ASTA said it has approached the Air Transport Association
(ATA) to discuss solutions to these issues, and that ATA indicated an interest
in starting a dialogue.

The Association of Retail Travel Agents (ARTA) also said it
would throw its hat in the ring. "We are planning to...get involved in
some way," said Barry Richcreek, chairman of ARTA. "You just can't
have people waiting on an airplane for 10 hours."

JetBlue customers whose flights were cancelled will be
granted full refunds, receive JetBlue credit or they may rebook travel through
May 22. Visit

—Jennifer Merritt, Joe Pike and Mark Rogers

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