South African Airways’ Vacation Division Overhauls Brand Campaign

South African Airways Vacations is refining and revamping its vacation-package program that targets North Americans. Now called SAA Vacations, the new program, known for offering affordable luxury packages to Africa, will provide an enhanced website and new collateral for travel agents.

“Renaming our vacation division reflects the heightened visibility and success of the program,” says Marc Cavaliere, executive vice president, North America for South African Airways. “We initially chose the name ‘Visit Southern Africa or VSA Vacations,’ in order to reflect the region we serve, and that has served us well. Renaming it will make it easier for travelers to remember.” Visit www.flysaavacations.com.