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V Australia and Sabre Sign Agreement

April 18, 2008 By: George Dooley

V Australia, the international airline of Virgin Blue, and Sabre Travel Network have signed a multi-year distribution agreement that will allow the airline’s fares and inventory to be made available to all Sabre-connected travel agents worldwide.

V Australia will initially operate flights between the east coast of Australia and the west coast of the U.S., commencing operations in December 2008. The new Sabre link provides V Australia the ability to reach more leisure and corporate travelers by using a multi-channel distribution strategy.

“The decision to utilize the Sabre GDS channel is important in our V Australia distribution strategy as we prepare to launch a new airline into global markets,” said Brett Godfrey, CEO of Virgin Blue. “We expect it will be advantageous to early sales penetration in international markets and to delivering significant booking share in key markets in the U.S. and Australia.”

Virgin Blue’s V Australia now uses Sabre Airline Solutions including, the AirFlite Suite, AirOps Suite, AirCrews management system and AirMax Revenue Manager. Sabre collectively serves 50,000 travel agency locations worldwide. Visit or
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