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Amadeus and United Sign Content Agreement

October 24, 2011 By: George Dooley Travel Agent

Amadeus and United Airlines have signed a multi-year extension agreement for full content and ancillary seats. The extension agreement into 2013 guarantees Amadeus subscribers access to the full range of United’s content and ability to offer the carrier’s Economy Plus seating. 

Amadeus  and United said they will continue to collaborate on technology enhancements to meet the needs of the airline’s merchandising strategy in the travel agency channel.

“We appreciate our strong working relationship with the United team and are proud to help them sell Economy Plus seats through the travel agency community,” said Scott Alvis, senior vice president, client management, for Amadeus’ Airline Group in the Americas region. “We look forward to continuing to work closely with United as they evolve their offer and to enable them to sell future products and services via the agency channel according to their strategy.”
The extended content agreement upgrades the existing arrangement between the two companies. Amadeus travel agents will continue to be able to access and book the complete range of fares, schedules and inventory for both United and Continental. United’s Economy Plus seating will become available to U.S.-based Amadeus travel agencies beginning mid-year 2012.

“Amadeus is working hand-in-hand with major carriers worldwide to provide full content on fares and availability along with the introduction of ancillary products for efficient and transparent shopping,” Alvis said.

“United is committed to providing the industry’s leading air travel products along with the most robust and personalized shopping experience for our customers. To accomplish our vision, we need innovative and efficient partners who are committed to working together with us to distribute our products and services where our customers shop,” said Mark Bergsrud, Senior Vice President, Marketing Programs and Distribution for United. “We value Amadeus’ worldwide reach and look forward to working together on future distribution opportunities.”


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George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | October 24, 2011
Amadeus subscribers gain access to the full range of United’s content and the carrier’s Economy Plus seating.
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