American Airlines has unveiled a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31. In addition, American plans to continue taking delivery of new planes this year as part of its orders for 550 new aircraft. The unveiling of the new logo and livery is the latest step by American to building a more modern travel experience for its customers, AA said.
American said it is preparing to take delivery of hundreds of new, lighter aircraft featuring composite materials that must be painted. Since the polished metal look of AA was no longer an option, the importance of the paint selection became critical to honoring American’s silver bird legacy. Silver mica paint was chosen as a way to maintain the silver heritage which American’s people and customers are passionate about, yet progress ahead with a clean new look.
AA's core colors - red, white and blue – have been updated. And a new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.
American Eagle and the AAdvantage program also will get a new look as of today, AA said. The first American Eagle plane will fly the new livery beginning in February.
AA said updating the new look across American’s network is a long process and will be rolled out over time to the airline’s airports, interiors and exteriors of aircraft, new uniforms, products and services, and technology platforms like AA.com and the American mobile apps.
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