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Lufthansa Launches New Lufthansa Italia Brand

December 1, 2008 By: George Dooley


Lufthansa is launching its new Lufthansa Italia brand in Italy with an initial fleet of six aircraft and connections from northern Italy to major European destinations beginning February 2009. Lufthansa will apply for an Italian Air Operator Certificate (AOC) early next year.

"Milan and Lombardy rank among Europe’s economically most important and strongest regions," said Lufthansa CEO and chairman Wolfgang Mayrhuber. "A good route network connecting them with Europe’s principal cities is essential. Lufthansa Italia is making this a reality and at the same time is demonstrating a clear commitment to the region."

Lufthansa said flights to the first two destinations, Barcelona and Paris (Charles de Gaulle), will operate from February 2, 2009. Flights to Brussels, Budapest, Bucharest and Madrid will be added to the timetable four weeks later. London (Heathrow) and Lisbon will be brought into the network with the start of the 2009 summer flight schedules at the end of March. Flight bookings through the usual distribution channels with the new Lufthansa Italia airline began in mid-October.

An Airbus A319, seating 138 passengers in business and economy class, will be operating the flights under the Lufthansa Italia brand.

In cooperation with the Milan Airport operator SEA, the infrastructure at Malpensa Airport will be successively upgraded to provide Lufthansa passengers with more service and comfort at the airport. Awaiting them from spring 2009 is an enhanced lounge product and fast-track passage through security, Lufthansa said.


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