Club Med, a popular all-inclusive resort company, launched their new worldwide branding campaign on Monday, March 18th.
The campaign revolves around the idea of “happiness,” which is brought to life through 16 visual metaphors. Founders Gerard Blitz and Gilbert Trigano maintain that the key to relaxation is a personalized experience free of constraint. To that effect, Club Med has developed the tagline “And What’s Your Idea of Happiness,” intended to invite people to meditate on their own unique versions of paradise, which Club Med will then deliver.
The company hopes to use this campaign as their foray into the up-scale market, developing more innovative resorts and concepts in the future.
Travel Agent was there when Club Med first announced the campaign. Click here to read the article.
For more information visit www.clubmed.com.