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GOGO Reaffirms Travel Agency CommitmentJanuary 9, 2009 By: George Dooley
Leading wholesaler GOGO Worldwide Vacations is reaffirming its commitment to working with leisure travel agents in the U.S. and Canada with its new “Only At Your Travel Agent” marketing campaign.
“At a time when many travel wholesalers are actively targeting leisure agency customers by selling direct, GOGO is taking the opposite approach by working with— not against— its agency partners,” said Dean Smith, president of GOGO Worldwide Vacations. “We recognize the value that travel agents add to our business and are committed to working with our partner agencies in mutually beneficial relationships.”
The new campaign will highlight GOGO’s ongoing commitment to focus exclusively on the agency sector to increase sales. The “Only At Your Travel Agent” campaign will be promoted on GOGO’s websites, brochures, flyers and other promotional materials.
“Our message is very simple— GOGO Worldwide Vacations will help agents grow their business by being here for them and ensuring its expanding global product range is available ‘only at your travel agent.' ”
GOGO’s business development managers are currently visiting agency partners throughout the country to highlight GOGO’s commitment to agents. Smith said the company would also continue to proactively promote its Price Beat Promise to encourage further growth in agency sales. “This promise means that if an agent finds a vacation package from another travel provider (excluding auction sites) at a lower price, GOGO Worldwide Vacations will beat the same package and price by $10 per paying adult and $5 per paying child upon verification.”