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Sandals Announces New Agent Rewards Program

December 21, 2011 By: Joe Pike

Sandals Resorts International recently announced an all-new reward program for its most elite agents, the Chairman’s Royal Club. 

A select group of top agents who have continuously produced results and showcased loyalty to the resort brand will soon be invited into the inaugural class of the exclusive Chairman’s Royal Club, allowing members to reap the extra rewards and opportunities available to those who have been especially successful at selling Sandals Resorts, Beaches Resorts and Grand Pineapple Beach Resorts. 
“For more than 30 years, I have recognized the power of travel agents and have had the pleasure and privilege of working alongside these talented people,” said Gordon “Butch” Stewart, Chairman of Sandals Resorts International, in a written statement. “There is no partnership we consider more important, and we are delighted to recognize the special status that these exemplary travel agents will enjoy through membership in the Chairman’s Royal Club.”
To become eligible for entry into the Chairman’s Royal Club, travel agents must sell more than 75 rooms per year and provide consistent outstanding customer service to all Sandals Resorts guests. Agents are required to annually attend workshops and participate in fam trips, and must score an 8 or 10 on a Mystery Guest Call.
Distinct benefits of membership to the Chairman’s Royal Club include reimbursement for promotional expenses up to 75 percent, a $100 Island Routes Adventure Tours discount for each and every visit, up to $250 airfare reimbursement, complimentary wireless connection and resort discounts of 25 percent on spa treatments and sundries.  Perhaps best of all, agencies with Chairman’s Royal Club membership can earn 16-percent commissions on resort sales.

Once inducted into the club, agents will receive a membership kit filled with a welcome letter from the chairman, a plaque, two VIP luggage tags, a membership VIP card, 250 specialized business cards, a marketing CD complete with logos, ad slicks and other useful promotional tools.
To learn more about the Chairman’s Royal Club, agents can e-mail [email protected]


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About the Author

Joe Pike
Joe Pike is Travel Agent's senior editor covering the Caribbean, Bahamas & Bermuda; Hawaii; Central & South America. Previously, Pike was a newspaper reporter for The Asbury Park...

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By Joe Pike | December 21, 2011
Sandals Resorts International recently announced an all-new reward program for its most elite agents, the Chairman’s Royal Club. 
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