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Antigua and Barbuda Cricket Legend Promotes Sport, Destination in New Commercial (VIDEO)March 3, 2014 By: Newswire
Antigua and Barbuda continues to celebrate its cricket heritage with the release of a new destination video featuring international cricket legend and national hero, Sir Vivian Richards.
Antigua & Barbuda, renowned for its rich cricket history, is home to some of the greatest Legends to play the sport, such as Richards, Andy Roberts, Curtly Ambrose, Richie Richardson and Kenny Benjamin to name a few.
The new destination commercial, which was produced locally by Wadadli Film Studios, pays homage to the cricket legends while giving viewers a glance at some of the most iconic locations around the island - from the Sir. Vivian Richards Cricket Stadium, to sun-kissed Pigeon Point beach, and the historic Nelson’s Dockyard.
The video takes the audience on a visual journey throughout picturesque Antigua, as seen through the eyes of Richards. It highlights some of the island’s most recognizable sites, and showcases those attributes of the destination that make it unique, to that of its Caribbean neighbors, and is a fine display of authentic island life fused with the gala of cricket.
Antigua & Barbuda tourism officials thought it was an opportune time to promote the islands’ sports tourism product, in light of the twin-island nation welcoming the upcoming WICB One Day Internationals – England versus West Indies. Three ODI’s will be hosted at the Sir Vivian Richards Cricket Stadium beginning February 28, March 2 and March 5.
“Antigua & Barbuda is enthusiastically welcoming the upcoming WICB matches, as anticipated hotel occupancy is almost at full capacity for this period, with hundreds of British fans expected to descend on the island to back their home team for the games,” said Minister of Tourism, John Maginley, in a written release. “This is a testament to the potential of our Sports Tourism sector.”
The commercial, featuring Richards was released regionally on the Caribbean Media Corporation on February 17. CMC is aired in more than 21 countries throughout the region and is also re-broadcast to the U.S. tri-state area.
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