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Caribbean EncountersJuly 2, 2007 By: Joe Pike Travel Agent
One of the major assets we have here at Travel Agent is having an office in the heart of Manhattan. And there is no better example than the recent Caribbean Week held in New York. We were making the trip to the event's venue, the Marriott Marquis, just as much as Caribbean tourism officials were making the trip to us.
You don't have to be a reporter to understand the advantage
of having just about every notable source from one of your beats in your own
Plus, I wasn't as overwhelmed attending this year's
Caribbean Media Marketplace, where about 50 exhibitors representing properties
and destinations throughout the region pack into a small room and make their
best efforts to grab the attention of just about every passerby.
During this busy week I attended media lunches, held private
interviews in the conference room of our
the brains of some notable
away from the chaos, making Caribbean Week a smooth success.
Here are some highlights:
A One-on-One With the New Chairman of the CTO
A little face time with the new chairman of the Caribbean
Tourism Organization is never a bad way to start the week, so I arranged to
meet Sen. Allen Chastanet privately before a media lunch he hosted at The
This was my fifth time speaking with Allen Chastanet (also
the prime minister of tourism for St. Lucia) since I first met him at the
Caribbean Marketplace in Aruba, and I've learned that he's an easy interview.
By that I mean: Ask one question and he'll come back with
three good answers, the kind that don't sound rehearsed or overly positive. In
fact, he's real and rather blunt, whether it was his remarks about how the
Caribbean "should be worried when everyone has their passports in three to
four years, because the world will be their oyster, they can go anywhere,"
or how the Cricket World Cup was "a disappointment."
But although we in the media love to dwell on the negative
from time to time, I figured I'd give Chastanet his moment to bask in the news
that American Airlines will add nonstop service from
beginning November 15.
American will fly into
aircraft configured with 22 seats in first class and 166 seats in the main
cabin. The flight will operate three times a week.
Chastanet says he expects volume to
"grow significantly" on account of this new airlift, a welcome
addition leading into peak winter season.
More St. Maarten Bookings
St. Maarten tourism officials shared some thoughts with me
over lunch about how they planned on increasing bookings to the island made by agents.
Theo Hey-liger, St. Maarten's commissioner of tourism, and Regina M. LaBega,
director of tourism for St. Maarten, told me that at the end of the fourth
quarter of this year, the tourism board plans on launching a loyalty program
for travel agents, an attempt to boost the number of bookings made by agents.
Heyliger and LaBega told me travel agents make up only 45
percent of all bookings to St. Maarten/St. Martin, a number that dropped
significantly several years ago and never fully recovered.
"We think if we create some kind of loyalty program, we
can increase business for agents; it's just one idea we have to try to get this
number to go up, because we haven't seen an increase in agents' bookings in a
long time," says LaBega.
Heyliger and LaBega noted that a culinary campaign,
"Bring Their Appetite for Life," was introduced in January to tout
the island's Dutch-and French-inspired cuisine and promote both sides of the
island as a single destination.
Differentiating Trinidad and Tobago
The Hon. Neil E. Wilson, secretary for Tobago's Division of
Tourism and Transportation, came in to speak with me, expressing frustration with
the notion that
"I see this a lot, whether it's people thinking
are two different locations, when in fact it is the name of a single country.
"You'd be surprised how many times I've had to tell
people, 'It's not St. Vincent and it's not the Grenadines, it's
Hon. Glen Beache, minister of tourism, youth and sports, for
agents think of
are complete opposites is exactly what he wanted us to get across to agents.
"You want to know one thing agents need to know to sell
That would be it,"
He went on to explain that even though
are so different, they complement each other quite nicely, since together they
make the perfect vacation.
cultural, more architectural and more business-oriented.
Tobago, on the other hand, is more laid-back, less known and
less developed, according to
Two days in Trinidad, a faster, more vibrant destination, and another five in
Tobago are recommended,