GBTA Reports Record Buyer AttendanceJuly 12, 2012 By: Newswire Travel Agent
The Global Business Travel Association (GBTA) reports that the 2012 GBTA Convention will have the largest buyer attendance in the show’s 44 year history, with almost 1,400 buyers registered.
GBTA Convention reached the 1,000 buyer mark nearly three months before the start of the event, GBTA says. This year’s 2012 GBTA Convention is being held in Boston, Massachusetts from July 22-25 and will feature two former U.S. Presidents as speakers.
GBTA is also providing an easy to use tool to help members anticipate and prepare for their arrival. Through My Convention Planner, registrants can plan out their Convention experience including education sessions, events and meetings with exhibitors on the Exposition floor.
The customized online schedule can be synchronized to the Microsoft Outlook calendar and mobile applications. The GBTA Convention mobile application, coming soon, will be helpful for attendees to navigate all aspects of the Convention, GBTA notes.
The GBTA Convention, with more than 6,000 attendees, is among the largest annual gatherings of business travel and meetings managers, meeting planners, procurement professionals and suppliers.