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Travel Leaders Launches New National CampaignNovember 8, 2012 By: Meagan Drillinger
Travel Leaders is going national with the launch of its new branding campaign, "We Get You, We Get You There."
As part of the 2012 Travel Leaders National Meeting in Dallas, TX, which kicked off today, the franchise organization announced that its new initiative will feature national television commercials, new radio spots and will be incorporated throughout Travel Leaders' online presence, direct mail and other marketing vehicles.
The new campaign features television commercials and radio spots with the theme of, "We Get You, We Get You There." These spots can be seen in areas like Dallas/Fort Worth, Detroit, Milwaukee and Minneapolis/St. Paul, among other cities in the country.
"To take the Travel Leaders brand to the next level, we needed a sharper, more concise way of explaining our unique value proposition to consumers of all ages. Before launching the campaign, we undertook extensive market research not only with our existing clients, but also with consumers who do not presently use Travel Leaders," said Chief Marketing Officer Stephen McGillivray in a statement. "What became apparent was that our campaign had to emphasize important benefits we may sometimes assume consumers already know: the relationships we built between the travelers and our agents, the security travelers feel when working with local experts who care, and that a highly personalized travel experience is within reach for every traveler."