ASTA to Contribute to Recovery of New OrleansApril 7, 2008 By: George Dooley
Working with its board of directors and its travel agent and supplier members, ASTA wants to contribute to accelerating New Orleans’ recovery after Hurricane Katrina by promoting travel to the city.
ASTA said it is actively negotiating to hold its upcoming board of directors meeting in New Orleans August 6-7, and actively negotiating to hold other key internal meetings in the Crescent City over the next 18 months. Last month, ASTA held its Corporate Advisory Council Meeting and the third Premium Member Business Summit in New Orleans.
“This two-fold plan will benefit New Orleans both immediately and in the long run,” said Cheryl Hudak, ASTA president and CEO. “By holding various meetings in New Orleans, ASTA will bring instant revenue to the city. ASTA members will return home with the knowledge needed to sell New Orleans to those who don’t realize this city is open and ready to host new and repeat guests alike.”
In 2005, Hurricane Katrina devastated New Orleans and the surrounding Gulf Coast region. According to the 2000 census, approximately 484,600 residents called New Orleans home; in 2006, the year after Hurricane Katrina, this number was reduced by more than half. As a result, and despite recent population growth, New Orleans now relies heavily on tourist dollars for revenue, ASTA said. Visit www.asta.org. (GD)