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CTO, NTA Ink Partnership PactJune 9, 2011 By: George Dooley Travel Agent
NTA (formerly the National Tour Association) and the Caribbean Tourism Organization (CTO) have created a partnership that promotes opportunities to tourism businesses in more than 30 member countries of the CTO and gives NTA tour operators easier access to Caribbean destinations.
CTO Chairman Senator Ricky Skerritt and Lisa Simon, president of NTA, signed the agreement at the Marriott Marquis in New York City, home of the annual CTO event which celebrates Caribbean tourism and the rich heritage and culture of the region.
“This match creates an important commercial opportunity for CTO members,” said Skerritt. “NTA is an international association focused on travel to, from and within North America, which fits perfectly with the product offerings of CTO members. I expect that this partnership agreement will create more North American tourism arrivals for the Caribbean.”
Through their new agreement, NTA and CTO will promote each other’s organization, encourage their members to belong to both organizations and provide educational leadership at each other’s signature conferences. These include CTO’s annual conference and NTA’s two major North American events, Contact and Convention.
Simon also welcomed the agreement between the two groups. “NTA tour operators are familiar with the fantastic Caribbean destinations, and this partnership provides direct access to the destinations and to potential partners,” she said. “This collaboration makes it easier for both NTA and the CTO to bring new business opportunities to our members.”
The Caribbean Tourism Organization, with headquarters in Barbados and marketing operations in New York and Toronto, is the Caribbean’s tourism development agency and comprises membership of more than 30 governments and a myriad of private sector entities. Visit www.onecaribbean.org
Now celebrating its 60th year, NTA is a leading association for professionals serving travelers to, from and within North America. Formerly the National Tour Association, the association became NTA when its global membership (more than 40 countries) and focus exceeded its name. Today NTA helps its diverse membership expand market reach.