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USTOA Creates Allied & Associate Member Advisory Committee

February 17, 2011 By: Staff

The USTOA has created a new Allied & Associate Member Advisory Committee to give its supplier members a greater voice in the association, the USTOA reported.

The committee will be chaired by USTOA board member Richard Launder, president of The Travel Corporation USA, Inc., according to Terry Dale, USTOA president, in announcing the committee's formation.

Assistant chair will be board member Roger Mahil, chairman and CEO of SITA World Tours. The new committee will be comprised of Allied and Associate Members, two active members and USTOA president, Terry Dale.

"The committee's initial goal will be to enhance the relationship between USTOA's Active Members and its Allied and Associate Members, creating a communication channel for the members to voice their opinions and suggestions to the USTOA Board of Directors," said Dale.

The first mandate for the committee will be surveying their colleagues to understand the key areas in which they would like USTOA Active Member support, and to develop programs that increase communication and/or benefits to members based on survey feedback and member input.

"We have long recognized the value that USTOA's Allied and Associate members bring to the association. Formation of the new committee represents a positive step in helping us as an organization develop greater relevance to our membership and delivering greater value for our members," says Dale.

The new Allied and Associate Member Advisory Committee members represent almost all sectors of the travel industry. Members are:


Rohan Garnett, SVP Leisure Sales - The Americas; Qantas Airways Catrina Scheiblein, International Wholesale Account Manager; United Airlines Ground

Operator - Services

Ruth Mensch, VP National Accounts; Premier Alaska Tours Inc.


Cynthia Perry, Travel Industry Sales; Marriott International

Marketing & Travel Related Services

Stuart Moffett, Director, National Client Group - Airlines, Travel Agents &
Tour Operators; American Express Merchant Services


Lorri Robbins, Publisher; Recommend Magazine

Technology - Reservation System

Carolyn Cauceglia, VP Strategic Sales; Amadeus North America

Tourist Boards

Ricarda Lindner, Director - The Americas; German National Tourist Office
Malia Asfour, Director; Jordan Tourism Board NA

USTOA's Associate member categories are worldwide airlines, car rental companies, cruise lines, hotel/resort/restaurant groups, tourist boards, and trade associations.

Allied member categories are advertising & public relations, airport authorities, attractions, cruise operators, financial services, ground tour operators/services, independent hotels/restaurants/resorts, insurance & medical assistance, legal services, marketing & travel related services, media, museums, technology & reservations systems, trade shows, visa and passport services.



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By Staff | February 17, 2011
USTOA moves to develop greater relevance to membership and delivering greater value.
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