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Fam Trips Pay Off for Travel Leaders, Tourism AustraliaMay 19, 2010 By: George Dooley
Travel Leaders announced its exclusive destination specialist partnership with Tourism Australia. The collaboration includes extensive educational training and certification for Travel Leaders agents, as well as Travel Leaders-only familiarization opportunities at a significantly reduced price. The program includes a new marketing campaign built entirely around Travel Leaders Associates who have or will become certified as specialists, Travel Leaders says.
To date, 154 experts have earned their Australia Specialist certification and another 134 are in training. When combined with previous Australia specialists in the network the total nears 300 nationwide. One result: of the participating agents who have completed the program and fam trip to date, Australia bookings have increased by a whopping 335 percent Travel Leaders reports.
“With knowledge and an overwhelming willingness on the part of our Travel Leaders to learn as much as they can about this destination, we created a partnership with Tourism Australia that encompasses the advanced educational opportunities, in-depth familiarization trips with a variety of different itineraries and an exclusive consumer marketing campaign,” Roger Block, president of Travel Leaders Franchise Group said.
To qualify for the exclusively-tailored fam trips, Travel Leaders agents must successfully complete the Australia Specialist training and also be enrolled in Travel Leaders’ proprietary Certified Leisure Travel Specialist Program. Travel Leaders’ Australia fam trips have hosted 39 specialists. In addition to Tourism Australia, Qantas Vacations is an active participant in the Travel Leaders effort.