Ruthanne Terrero
Group Editorial Director
Ruthanne Terrero is the Editorial Director of the Questex Travel Group, which includes Travel Agent magazine, Home-Based Travel Agent, Luxury Travel Advisor, Premier Hotels & Resorts and Premier Spas & Romance. She has been a writer/editor for more than 20 years, with a specialty in travel journalism and has served as the Editor-In-Chief of Leisure Travel News and Hotel Business. A native of the New York City area, she graduated from Oberlin College with a degree in Creative Writing. Terrero oversaw the launch of Luxury Travel Advisor in 2005, a publication that focuses solely on luxury hotels and destinations. The widely acclaimed publication was the 2005 Silver Award winner of the prestigious Eddy Awards which are distributed by FOLIO.
By Ruthanne Terrero
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When Poor Service Wrecks Your Best-Laid Sales Plan
By : Ruthanne Terrero -August 25, 2010
Ruthanne Terrero reminds agents that it's imperative that the first impression they have on interested clients is that they're knowledgeable and excited that they clients responded to a marketing message.
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What Wall Street Is Really Telling Us
By : Ruthanne Terrero -July 27, 2010
Ruthanne Terrero browses the markets and finds corporate earnings beyond expectations, Virgin America’s plans for an emphatic fleet expansion and rising luxury hotel rates have given the industry reasons to cheer.
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Don’t Just Survive, Thrive!
By : Ruthanne Terrero -July 19, 2010
After attending several industry events and speaking with industry leaders, Ruthanne Terrero notes that a new ship launch and an inviting Europe have set the tone for an exciting period for travel.
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The Upside of the Downturn
By : Ruthanne Terrero -July 01, 2010
The goal for 2010 should be to forget about 2009 and to aspire to prior years for revenue goals, and to keep in mind basic selling techniques that allow you to meet a client’s needs and communicate them instantly and effectively.
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What’s Your Success Mantra?
By : Ruthanne Terrero -June 21, 2010
Revving up your business post recession could mean returning to your forte and diversifying the destinations you sell.
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Turning Lookers Into Bookers
By : Ruthanne Terrero -June 10, 2010
Ruthanne Terrero reminds you that it's unlikely consumers are in your store or agency if they don't want something from you. Determine what they want to educate them on the wonderful things they didn't know they wanted.
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10 More Top Reasons Why You Need a Travel Agent
By : Ruthanne Terrero -May 19, 2010
Ruthanne Terrero has provided plenty of points as to why consumers should book vacations with a travel professional. Because you can never have too much information, she's back with more.
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The Internet vs. The Volcano: Guess Who Won?
By : Ruthanne Terrero -May 10, 2010
Ruthanne Terrero suggest that the next time a client asks how you compare to an online service to ask them who they’d like to call on when they’re stranded far away from home with no relief in sight—you or the Internet?
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Incite Your Clients to Travel
By : Ruthanne Terrero -April 21, 2010
Having turned the corner on the downturn, keep the last-minute discount-seekers at bay by approaching clients with your can’t-turn-down itineraries.
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Giving Back: Not a Hard Sell
By : Ruthanne Terrero -April 12, 2010
Sustainable travel, which taps on guests' desire to give back, is an easier sell as opposed to the less-experiential green travel.
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