The Islands Of The Bahamas will showcase the destination in a new multi-million dollar advertising campaign designed to showcase some of the islands’ most compelling features. Those features include its impressive beaches and water, friendly people and the laid-back lifestyle.
The ad, the first in a series, will feature several celebrities associated with The Bahamas including former NBA star and actor, Rick Fox, supermodel Shakara Ledard and world-famous illusionist David Copperfield, a resident of The Bahamas. Shot on location from Jan.16-20, 2013, the campaign called “Behold,” will showcase these celebrities interacting throughout the destination.
The Bahamas attracts many high profile visitors, along with millions of mainstream travelers each year. In fact, The Bahamas welcomed roughly five million visitors in 2012. Fox and Ledard, both of whom spent childhood years in Nassau, are natural spokespeople for the destination. Among Ledard’s modeling credits are several Sports Illustrated Swimsuit issues, including a 2005 layout shot on Andros, Bahamas. Copperfield is one of the islands’ most famous second-home owners having purchased The Islands of Copperfield Bay (formerly Musha Cay) in Exuma.
The campaign, created by the Zimmerman agency, is scheduled to launch in the near future with 30- and 60-second television spots, print, and out of home formats. The television spots are directed by Nigel Dick, who has previously worked with Cher, Guns & Roses, Celine Dion, Britney Spears, Oasis and The Backstreet Boys among others. Robb Aaron Gordon, a lifestyle and celebrity photographer whose credits include Ritz-Carlton, Rolex, Four Seasons, Cindy Crawford and Princess Cruises, will shoot the print ads.
Visit www.Bahamas.com.