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Elegant Hotels Group in Barbados Re-BrandsFebruary 17, 2010 By: Joe Pike
Elegant Hotels Group, which owns and operates five hotels on Barbados, has launched a re-branding campaign that offers a range of new benefits to guests in order to reintroduce the brand and its hotels.
The campaign includes everything from a redesigned Web site, www.eleganthotels.com, configured to make it easier than ever before to match an individual hotel to the experience that guests seek, to new design elements gradually rolling out at individual hotels, to new experiences available to guests.
The company unveiled a new logo, as well, with the “e” in Elegant now represented in lowercase, evocative of a twisting ribbon or even a colorful pennant blowing on the beach. The logo is accompanied by the new tagline “Elegance with a Twist.”
All of the changes have been designed to illustrate that Elegant Hotels, each of which are set amidst the very best west and south coast beaches on Barbados, are upscale yet unpretentious, evoking a spirit of “barefoot elegance.”