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Bermuda Officials Introduce Tourism Product to Top Boston MediaJuly 26, 2010
Taking full advantage of their time in New England, on June 16, the Bermuda Department of Tourism (BDOT) hosted 10 top-notch journalists representing a range of publications, including the Boston Globe, Boston Herald, Boston Common, Improper Bostonian, SmarterTravel.com, AOL Travel and more.
William Griffith, Director of Tourism for BDOT, touted Bermuda’s latest news, hospitable culture, new and revitalized resorts, thriving culinary scene and stressed the destination’s close proximity to New England. BDOT also provided media materials and Bermuda marketing information, which was well received by journalists.
“It’s tremendously important to take full advantage of our time in Boston by meeting with press so they can help spread the word on all of the exciting happenings in Bermuda,” said Griffith.
‘Bermuda Night,’ the first of two taking place this summer, brings a taste of the destination to New England during Boston Red Sox games at Fenway Park. This special promotion is an ongoing partnership between the Boston Red Sox and New England Sports Network (NESN).
In preparation for the first of two ‘Bermuda Nights’ in Fenway Park, the BDOT brought the island’s renowned Gombey Cultural Dance Troupe to Boston to welcome Red Sox fans into the stadium. The Troupe also performed at Copley Plaza and Government Center (two high-traffic locations in the heart of the city) entertaining commuters and introducing them to the hypnotic sounds, vibrant colors and rich history of Bermuda.
Bermuda gift bags will be present in Fenway Park’s luxury suites tonight while two talented Bermudians fill special roles at the game: a National Anthem performance by Bermudian singer, Twanee Butterfield, as well as the ceremonial first pitch to be thrown by New England Revolution soccer standout, Khano Smith. Dr. The Hon. Ewart F. Brown, JP, MP, Premier & Minister of Tourism & Transport for Bermuda will be in attendance and will conduct an interview with NESN to be aired during NESN’s broadcast. The Premier will also host representatives from JetBlue Airways and key industry influencers in Bermuda’s suite at the stadium.
As part of the expanded partnership for 2010, the Boston Red Sox will host an additional ‘Bermuda Night’ at Fenway Park on August 23 as they compete against the Seattle Mariners.
Bermuda, just under two hours from East Coast gateway cities, stretches for 21 miles along turquoise waters and is surrounded by a 200-square-mile coral reef plateau. Bermuda's diverse activities offer an array of vacation options all year round, including more wreck dives than anywhere else in the world, championship golf, horseback riding, world-renowned deep sea fishing and smooth pink beaches to rest on by day's end. From simple and inexpensive to elegant and special dining, Bermuda has more than 150 restaurants to fit any traveler’s budget.