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Beverly Hills Hip

October 30, 2006 By: Mark Rogers Travel Agent

The Crescent Beverly Hills delivers cutting-edge style

Beverly Hills is synonymous with over-the-top luxury. But what if you have Beverly Hills-bound clients who are more comfortable with a hip, lounge-centric and boutique-style property? Send them to The Crescent Beverly Hills, a hotel getting high marks from young trendsetters in the entertainment community.

"The Crescent is the only boutique hotel within the
Beverly Hills Golden Triangle," says Ellen Miller, general manager, The
Crescent Hotel Beverly Hills. "In the business district proper, we're the
only truly modern, trendy property."

The 35-room (no suites) property is one mile from Century City, 20 minutes from LAX, and three
blocks from Rodeo Drive.
"Many of our business guests come from the creative fields, especially
film and fashion," says Miller. "Our hotel suits the fashion crowd
type of business traveler. They work on a BlackBerry and they like to be seen
in a cool environment when meeting people."

The relaxed and intimate environment at the hotel is a huge
selling point.

For example, guests can come down to the lobby, eat
breakfast off the coffee table and scan complimentary newspapers. "We act
like it's a home, and we hope our guests treat it that way," says Miller.

The average age of guests at the Beverly is 25 through 45, with business
travelers accounting for 70 percent. Fall and spring (peak times for the
entertainment industry) are the busiest seasons.

Hip room amenities include iPod minis loaded with custom
playlists, complimentary Wi-Fi, flat-screen TVs with full cable access,
cordless phones with speaker phone and voice mail and cutting-edge
concrete-finished custom bathrooms.

Miller points out that the best rooms are those on the Brighton Street
side, rooms 201 to 210. "I find rooms 105 to 111 receive the most natural
light," she says. Rates
& Packages

The hotel partners with the Sports Club LA, and guests have
access to the exclusive private gym at a daily cost of $20, without the
necessity of being accompanied by a member. "It's usually $25 accompanied
by a member," says Miller. "Sports Club LA is within walking
distance, and they have a spa." Miller also notes that Spa 415 is only two
doors down from the hotel. She suggests agents call the hotel's front desk if
they want to make advance Spa 415 appointments for their clients. The hotel has
valet parking only, which is $24 a night.

Chic and Modern Dining

The hotel's restaurant, Boé, is somewhat of a destination in
itself. It has the only outdoor living room and lobby lounge with
indoor/outdoor fireplaces in Beverly
. Celebrities are prone to dropping in; Courtney
Cox and David Arquette are frequent guests, and the actor known as The Rock is
fond of Boé's mini curry burgers, which come on a long tray with a thinly
sliced baguette, mint leaf and tamarind chutney. The restaurant offers a
seasonal New American menu for breakfast, lunch and dinner. Signature cocktails
are the Zen Martini, the Hanger One Citron Buddha's Hand, and the Sex Kitten.
Dinners at Boé can be communal or private if requested.

For more information, call 310-247-0505 or visit visit

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