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Hotusa Enters Canadian Market

October 2, 2006 By: Mike Jaccarino Travel Agent

Hotel company signs deals with four new properties in Quebec and Montreal

Hotel consortia Hotusa ( lent its de facto imprimatur to four Canadian hotels earlier this year, enrolling them in its ever-expanding ranks of associated properties. Exterior of Chateau Laurier, one of four  properties now associated with Hotusa

Three of the hotels Hotusa inked deals with—the Chateau
Laurier, Chateau Belleveue and The Manoir Lafayette—are owned by the Girard
family, located in Quebec
and accessible through a single web site: The fourth property is the Montreal
Espace Confort Hotel ( These are the first four
Canadian hotels that Hotusa has added to the consortia.

"They approached us," says Maria Chatrand, an
official for the Girard-owned hotels. "We are paying them a commission,
and they're not involved in any way on a day-to-day basis. They're like a
travel agent for us." Chatrand says that the Girard properties are hoping
that the deal with Barcelona-headquartered Hotusa will lead to more European

Still, while the news offers only limited utility for U.S. agents who do not book with Hotusa, the
company's choice of these four hotels serves as a lead that the properties are
worth consideration next time you're sending someone to either Montreal
or Quebec City.

Note: Don't confuse the Chateau Laurier in Quebec
with the Fairmont Chateau Laurier in Ottawa. Almost the same name, but different


In Other Canada News:

Good news from Alamo
Rent A Car
The rental agency announced September 11 that travel agents will now earn CASH
IN Club Points for car reservations they book with Canadian Alamo branches.
CASH IN Club Points can be redeemed for gift cards from "major
retailers." Enroll in the program at

According to release from the company, "Expanding the
CASH-IN Club to include Canadian rentals ensures that travel agents' customers
will continue to receive the same high-value, hassle-free car rental experience
in Canada they are used to receiving in the U.S."

Expect to continue to see campaigns advertising Atlantic
Canada, as the Canadian government has renewed funding for the Atlantic
Canada Tourism Partnership
(ACTP) for an additional three-year period.

The ACTP is a partnership of tourism associations and
government departments from around the country dedicated to promoting tourism.

The ACTP says that is seeks to accomplish this goal through
marketing Atlantic Canada to both U.S. and international
markets—using both media campaigns and trade programs.

The ACTP was founded about 12 years ago and so far has spent
about $80 million in Canadian dollars.

Atlantic Canada encompasses New Foundland and Labrador, Prince Edward Island,
Nova Scotia, and New Brunswick.

In 2005, more than 743,000 Americans visited those four

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