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Agents Win with New Hertz Incentive Program

May 14, 2008 By: George Dooley

Hertz has introduced Hertz Agent Gold Rewards, a new and improved rewards program for travel agents in the U.S. and Canada. The program rewards travel agents for booking Hertz car rentals by allowing travel agents to personally choose rewards that range from high-end merchandise, travel, entertainment, and a variety of other reward options. Agents can register at to qualify for the program.

For each qualifying worldwide rental of three days or longer, travel agents enrolled in the Hertz Agent Gold Rewards program will earn 10 Agent Gold Reward Points. Agents can begin participating as soon as they enroll, and after each qualifying rental is completed the Agent Gold Reward Points will be deposited into an online account available for immediate redemption.

“Travel agents are an important part of Hertz’s business,” commented Robert Stuart, senior vice president, global sales for Hertz.  “Hertz’s mission is to be the first choice car rental company for customers, and travel agents play an integral role in fulfilling that mission. The Hertz Agent Gold Rewards Program has been designed to reward travel agents with high-end, luxury merchandise while providing the agent community with enhanced services and unique information and earning opportunities.”

Frank Camacho, staff vice president of marketing, noted that “Hertz Agent Gold Reward Points are deposited into agents’ accounts weekly to avoid issues with tracking and agents having to keep tabs on whether they received them. Within a week after the completion of each qualifying rental, enrolled members will receive an electronic notification advising them that Agent Gold Reward Points have been deposited into their accounts. Even better, once deposited, there is no waiting period for redemption of the points.”

The Hertz Agent Gold Rewards Program is open to all U.S. and Canadian travel agents who are at least 18 years old and are affiliated with agencies that are members of ARC/IATA.  Reservations must be made through the agents’ GDS system.


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