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Amadeus Launches Cars Plus Booking EngineJune 8, 2010 By: George Dooley
Amadeus is introducing a new Cars Plus booking tool that can help agents expand car rental sales. The program combines the power of a professional booking tool with the simplicity of a consumer website. Travel agents using the Amadeus Selling Platform (version 4.2 and above) will be able to access Cars Plus in any one of the 10 languages supported by Amadeus’ global booking solution.
“We have already seen in our pilot agencies that Cars Plus has had an immediate impact on car booking behavior,” said Jerome Vanazzi, director of Amadeus Cars. “In addition, Cars Plus integrates all booking information directly into the PNR (Passenger Name Record).”
In addition to the booking flow, Cars Plus includes new features such as advanced search options (e.g. search for car rental offers around a landmark or an address); multiple comparative availability displays; data pre-population from customer profiles and company/travel agency policies or extensive multi-media (car images, product icons, maps).
“We can always find a product to match our client’s specific criteria,” said Marion Fuhrmann, office manager of Pforzheimer Reisebuero, Lufthansa City Center.
For car providers, Cars Plus delivers merchandising opportunities, Guirec Grand-Clément, sales and marketing director of The Europcar Group, explains. “Cars Plus also helps enforce corporate and customer policy compliancy by matching each set of client preferences,” he said.