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Amadeus Shows Agents Can Profit from Car Rentals

September 8, 2009 By: George Dooley

Amadeus field researched the time required by travel agents to book car rental, comparing three car booking solutions: Amadeus Cars, car rental websites and call centers. The results shows Amadeus Cars was the most effective solution of the three when travel agents book car rental for their clients. 

When comparing the results, Amadeus Cars is, on average, 72 seconds (46 percent) faster than microsites, and 107 seconds (59 percent) faster than call centers.  In terms of annual cost savings, this equates to  $50,700 - $142,000 for large travel agencies and $10,000 - $27,500 for smaller agencies, Amadeus reported.

“With travel agencies needing to find ways to improve productivity, reduce costs, and increase revenue, we can now demonstrate with hard facts and figures that by using Amadeus Cars, we can help agents achieve these goals,” comments Jérôme Vanazzi, director of Amadeus Cars.

The study, which was conducted by international consultancy ALTEN Ingeniería, took place within 30 medium-sized travel agencies located in France and Spain.  Crucial to the credibility of the results was that the car booking scenarios used to test the speed and ease of use of each solution were observed in a normal travel agency environment and by a neutral team of researchers. 

Amadeus said that in interviews with travel agents, it became apparent that one of the main advantages of Amadeus Cars is the ability to integrate different booking elements of a trip into one PNR.  Such automation enables agents to work faster and manage the customer booking more effectively (for example, make trip modifications, send updated itineraries and enable back office integration, with minimal manual intervention).

The White Paper, detailing the productivity, revenue and qualitative analyses of this study, as well as the different booking scenarios used to make the comparisons, can be downloaded at and is entitled “Measuring how travel agents can profit from car booking solutions.”

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