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January 9, 2008 By: Travel Agent Central Contributor Travel Agent has entered an exclusive partnership with Hertz and ended its preferred supplier arrangements with all other car rental companies, including Alamo, National, Auto Europe and Vanguard. The Hertz agreement allows for a greater marketshare shift by members in exchange for agency incentives, greater discounts, special coupons and member-exclusive quarterly promotions, said in a statement. Through the deal, members also can offer clients up to 20 percent savings on Hertz rentals, as well as other value adds like Sirius Satellite Radio or Hertz NeverLost navigation system.

"This new exclusive alliance gives our members a clear competitive advantage," said Steve Tracas, president and CEO of "By focusing our members' sales efforts on one quality car rental company, we are opening the door to a new level of benefits. This positions Hertz as the gold standard of our key partnerships."

Consortia such as often come under scrutiny for having multiple preferred suppliers within a specific industry; is expected to establish more exclusive partnerships in the future. (JM)

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