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In Pursuit of Passion: A Love Story in Learning to Sell Travel

April 11, 2016 By: Travel Agent University (TAU)

Passion is what moves people to greatness. The building of Rome, the crafting of a fine wine, the solo trip made across the globe—all these things accomplished by people who are passionate about what they do.

Translating into every part of life, the need for passion is especially true for today’s travel agent. In a world filled with distraction, consumers are inundated with endless options from what to eat for dinner to how to plan the trip of their wildest imaginings.

Most of today’s travelers crave an authentic travel experience; the beaten path and the cliché will no longer do—and with this in mind it is time to start thinking outside of the box when it comes to serving your clients and growing your market.

But how do you start?

The path begins with identifying the destinations and types of travel that excite you—that you love and that you’re passionate about— and exploring and researching everything there is to know in order to sell to your clients.

This process once meant hours of endless web searches, but with Travel Agent University, you have the premier e-learning tool that will help you assess, prioritize, and take action to close more business, prospect new markets, and upsell your clients by growing your knowledge of destinations and travel suppliers. The fact is, when agents specialize in a product or destination, they sell more of it and at higher yields!

Loaded with resources, such as supplier training courses, webinars, itineraries, and other resources that you can share with your clients, here is how TAU can work for you and put more money in your pocket.



→ Seal The Deal: Closing Existing Business

Continuing your education with TAU will help you close more business. Completing supplier courses will keep you in the know about special promotions and extra perks that will get your clients to sign on the dotted line.

→ A Whole New World: Prospecting New Markets

The variety of product training courses is the way to explore and prospect new markets and discover new passions. 97% of TAU graduates thought they had a better understanding of a supplier’s unique selling points after completing courses on TAU. Becoming a specialist gives you the confidence to sell new clients the trips and adventures that they want, now that you are armed with the knowledge to  give them the best travel experience they’ve ever had.         

→ The Sky’s The Limit: Upselling Your Clients

TAU will increase your commissions by helping you upsell your clients. Each supplier course offers you valuable insider tips on how to upsell your clients with cabin upgrades, tour add-ons, and suite promotions. Providing these “nice-to-haves” and “extras” to your clients will grow your commissions and ensure that they come back to you for their next trip.

TAU is critical to propelling your business forward— nearly 40% of TAU graduates book $1million+ in annual sales by continuing their education and building their supplier knowledge. By learning more about the destinations you love and discovering new ones, you can serve your existing clients and close more business, grow and prospect new markets, upsell your clients, and grow your commissions by following your passion. 

This article is brought to you by Travel Agent University. Travel Agent Central’s editorial team played no part in developing the article.

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About the Author

Travel Agent University (TAU)
Travel Agent University (TAU), with over 45,000 active members, is the industry’s largest online travel agent community and education site and has graduated more specialists...

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Sponsored by Travel Agent University (TAU) | April 10, 2016
Education is the gateway to success and Travel Agent University is the leading e-learning platform to get you there. Read on to find out Travel Agent University can work for you.