VAX VacationAccess reports completion of its annual Summer School program that ran from July 7 - August 29, engaging over 5,000 travel agents across the United States.
During the eight-week “mini boot camp” VAX, along with 29 participating suppliers, delivered a total of 31 educational sessions ranging from destination and property familiarization, to supplier updates and agent incentives.
Each session was offered live, as well as On-Demand within VAX University. VAX also provided a Summer School Resource Center within VAX University to create one point of access for participating supplier’s deals and links to the webinar registrations to qualify for supplier giveaways.
VAX also added a social media incentive. Any webinar attendee that posted a key learning from the week’s sessions via VAX Facebook was entered into a weekly drawing for a $25 “Extra Credit Cash” e-gift card.
“Our Summer School program has become one of the marquee education events for agents and suppliers,” said Rick Karnes, vice president and general manager for VAX Vacation Access.
VAX first embarked on this campaign in 2011.Three years later, the campaign has more than tripled the number of agent participants, VAX says.