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Caribbean Airlines, Air Jamaica to Operate Under One BW CodeJune 29, 2011 By: Joe Pike
Effective July 1, all Air Jamaica flights will operate under the same BW airline code as Caribbean Airlines.
This means that customers should expect to see Air Jamaica and Caribbean Airlines flights advertised with the BW code followed by the respective flight number across all media advertising, airport and booking/ticketing information.
For example, Air Jamaica flight JM79, which operates from Toronto to Kingston, will now be displayed as BW79.
“We continue to pursue our philosophy of ‘one airline, two brands’ since we officially signed the Shareholder’s agreement on 26 May 2011,” said Caribbean Airlines Acting Chief Executive Officer Robert Corbie in a written statement. “This will mark a milestone in the streamlining and merging of operations and routes.”
In addition to operating under the same flight code, the airlines are moving towards one fleet type for both Caribbean Airlines and Air Jamaica and customers will also notice that front line staff for both carriers will be custom uniformed to represent both brands.