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Chukka Caribbean Adventures Gets Agent FriendlyMarch 12, 2007 By: Joe Pike Travel Agent
Long-time adventure company offers booking tool for agents and develops partnerships with online operators
Chukka Caribbean Adventures on March 15 will launch a new online booking engine, in which agents can book adventures in any of Chukka's locations and receive the standard 10 percent commission.
Chukka held an event in
attended, to address media and announce the company's future plans to add two
new destinations for Chukka Adventures by 2007, although further details were
not disclosed. Also, Chukka officials said that their long-term goal is to get
a total of four additional locations in the next three years.
Chukka's new online engine, available at www.chukkacaribbean.com,
is yet another step that the nearly 20-year-old company has taken recently to
become more agent-friendly. Chukka just started offering commissions to agents
in the last few years, and prior to January, only booked primarily with hotels.
At the event, Dominique Peterkin, marketing manager, and
Marc Melville, co-managing director of the company, told attendees Chukka is
eyeing two more locations to add to Chukka's already impressive list of
destinations that includes
Melville says the company's larger goal is to add a total of four destinations
in the next three years.
As far as tour offerings go, Chukka announced the launch of
the Twilight Canopy Adventure, the first tour to be designated as one of the
Polo Collection, a new line of nature adventure tours.
There are a total of 10 tours in development for
including a Polo Collection adventure to the undiscovered south coast at YS
"The Polo Collection was conceived in the same
adventurous spirit—and love of polo—that launched the Chukka business,"
Melville said in a news release. "Taking polo ponies for therapeutic swims
after matches proved to be just as enjoyable for the riders, and eventually
friends were requesting to just ride and swim, and Chukka founder Danny
Melville recognized an opportunity to transform a passion into a business. We
are constantly exploring and looking for the next adventure that will excite us
and make us want to share it. In the case of the Polo Collection, the unique
experiences of our own line of tours in
moment, at the same time helping us fulfill a need from our hotel partners for
new and more exclusive expeditions for their clientele."
Polo Collection guests will also receive a signature
backpack stocked with rejuvenating items like water and snacks, as well as a
special gift from Chukka Caribbean Adventures specific to each of the new
The Polo Collection Twilight Canopy Adventure puts guests in
the heart of the Jamaican rainforest. Guests are transported to the Chukka
Jungle Outpost where Certified Canopy Specialists assist in outfitting each
person in a harness that will suspend them 250 feet above the jungle floor as
darkness falls. Connected to the first traverse with just a small headlamp for
illumination, one by one adventurers step off the high platforms into the
awaiting darkness to fly through the canopy with a hidden audience of jungle
creatures. A total of five leaps lead deeper into the forest until the final
1,000-foot traverse sends guests flying at speeds of 18 miles per hour through
the night. Per person rates are $200 for the Twilight Canopy Adventure. For
reservations contact your travel provider or hotel desk, book online at www.chukkacaribbean.com
or call Chukka Caribbean Adventures at 876-979-6599.
The second tour in the Polo Collection category is High Tea Horseback,
a variation on Chukka's signature tour. Clients will saddle up for a ride that
takes them through a tropical forest, into the Jamaican countryside, then up a
cliffside for a panoramic view of the Jamaican coastline. Back at Chukka Blue,
they'll be served High Tea with white glove service in a grassy meadow,
followed by a jaunt to the warm surf of the
Chukka also announced the April 13 launch of the Jamaica
Dogsled Experience, a fun, hands-on experience for dog lovers. This tour will
also be part of the Polo Collection. The Jamaica Dogsled Experience will be a
very limited tour, offered only twice a day with a maximum of two people per
tour. The tour is priced at $100 per person, and a portion of the proceeds will
be donated to the Jamaican Society for Prevention of Cruelty to Animals
The Jamaica Dogsled Tour sprang from the creation of the
Jamaica Doglsed Team, the brainchild of Danny Melville, founder and chairman of
Chukka Caribbean Adventures. In 2005, he hatched the idea of a Jamaica Doglsed
Team, hoping to tap into some of the whimsy of the Olympic Bobsled Team, made
famous by the film Cool Runnings. With sponsorship from Jimmy Buffett
and Margaritaville, the team was born: six dogs rescued from the JSPCA and an
animal-loving Jamaican named Devon Anderson, who became
Chukka also continues to offer some of its mainstays, such
as its Horseback Ride 'N Swim, which Travel Agent experienced first-hand
during a trip to Montego Bay, Jamaica.
Founded in 1983, Chukka Caribbean Adventures offers 32 tours
Islands. Collectively, the operations delivered more than 250,000 adventure
tours to cruise and hotel guests in 2006.