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Sandals Introduces New, More Affordable Brand

April 10, 2008 By: Joe Pike


Effective immediately, Sandals Resorts International (SRI), parent company of Sandals Resorts, Beaches Resorts and the Royal Plantation Collection, has introduced Grand Pineapple Beach, a new, value-oriented brand.

According to Adam Stewart, CEO of SRI, Grand Pineapple Beach Resorts will offer a quality all-inclusive resort experience, a great beachfront location and tremendous value. Two resorts, Grand Pineapple Beach Resort in Antigua and Negril Gardens in Jamaica, will be re-flagged with the new moniker to become Grand Pineapple Beach Antigua and Grand Pineapple Beach Negril, respectively. Grand Pineapple Beach Resorts will accept singles, couples, families and groups. All-inclusive rates include accommodations, all meals and snacks, unlimited premium-brand beverages, non-motorized watersports, and nightly entertainment. “Our intention was to create a warm, inviting atmosphere for guests to affordably enjoy the best beaches in the Caribbean,” Stewart said in a written release. “It’s a slice of paradise no matter your budget.” Visit

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