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The Caribbean Name Game: Notable Resorts With Recent Name ChangesFebruary 2, 2012 By: Joe Pike
Just like a famous rock star or actor, a host of Caribbean resorts have changed their names within the last year to either improve marketing or simply to incorporate a new selling feature.
So, to keep you from calling a resort by its wrong name when pitching it to clients, Travel Agent conducted a roll call of the resorts that recently changed names.
Sheraton Nassau Beach Resort & Casino
Earlier this month, The Sheraton Nassau Beach Resort in The Bahamas tacked on “Casino” to its name to recognize the Crystal Palace Casino. The casino houses more than 400 slot machines and 25 table games including blackjack, craps, poker and more. With a new name under its belt and diversified areas of focus including spa and gaming, among others, the Sheraton Nassau Beach Resort & Casino is heading into 2012 with one simple objective: take its reputation as one of the Caribbean’s most family friendly beach resorts to the next level, emerging as a multi-faceted destination geared to a diverse audience of world travelers and locals. Visit www.sheratonnassau.com.
CuisinArt Golf Resort & Spa
In November, CuisinArt Resort & Spa reopened as the CuisinArt Golf Resort and Spa to incorporate the acquisition of the $50 million championship CuisinArt Golf Club, which is situated on a four-mile stretch of Anguillan beach next to CuisinArt Resort. The 7,063-yard course offers wide sand pits, dramatic shifts in elevation, and sweeping views of the Caribbean Sea and neighboring islands of St. Maarten and Saba. The course is also home to a 33,500-square-foot clubhouse, which offers morning breakfast as well as a full bar and light grill menu during afternoon hours. Visit www.cuisinartresort.com
Rosewood Tucker’s Point
Back in April, Rosewood Hotels & Resorts announced that it had been chosen by Castle Harbor, Ltd, the owners of Tucker’s Point Hotel and Spa in Hamilton Parish, Bermuda, to manage the 88-room luxury resort.Rosewood assumed management responsibilities on April 1 and co-hosted a ceremony attended by local dignitaries and business leaders on April 14 at Tucker’s Point, at which time the resort was renamed Rosewood Tucker’s Point. This increases Rosewood’s collection of ultra-luxury properties to a total of 19 in eight countries around the world. Visit www.rosewoodhotels.com.
The Tides, Sugar Beach
The Jalousie Plantation, Sugar Beach on the scenic Eastern Caribbean island of St Lucia recently underwent a $100 million enhancement that saw the property re-branded and re-launched as The Tides, Sugar Beach in 2011. But, for now, the website is still the same. Visit www.jalousieplantation.com.