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Affinia Hotels Launches Customized Amenities Program

May 27, 2008 By: David Eisen

Affinia Hotels is making it easier for travelers to pack less. Citing stricter airline restrictions on what items travelers can bring on board, Affinia, with properties in New York, Chicago and Washington, D.C., is launching a new customer service program, which allows guests to customize a profile of preferred amenities online at the point of booking.

"Never before have guests at an urban hotel brand been able to log on and request the specific in-room services and amenities they need on every visit," said John Moser, chief marketing officer of Affinia Hotels. The service, known as "My Affinia," also allows guests to request dinner reservations, in-room spa treatments or theater tickets.

Affinia is introducing the new service through a multi-million-dollar marketing campaign that is targeting the Northeast Corridor through a mix of outdoor, online and print media. Visit

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