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Hilton Debuts Program to Welcome Chinese TravelersAugust 16, 2011 By: Adam Leposa
|From left to right: P. Garnier, Mayor Lee, Deputy Consul Xianrong, A. Flack.// (c) 2011 Hilton Worldwide|
Hilton Worldwide has launched Hilton Huanying, a new welcome program for Chinese travelers, at 51 properties in 13 countries worldwide. The program was unveiled on August 16 at the Hilton San Francisco Union Square.
“Hilton Huanying leverages our more than two decades of experience in mainland China and direct feedback from our Chinese guests, agents and operators,” said Dave Horton, global head, Hilton Hotels & Resorts. “As the growing number of outbound Chinese travelers explores key destinations around the world, they will find a warm, authentic welcome at Hilton.”
Taking its name from the Chinese word for “welcome,” Hilton Huanying aims to meet the cultural needs and expectations of Chinese travelers in three key touch points of the on-property experience: arrival, guest room and Breakfast at Hilton. These amenities include a front desk team member fluent in Mandarin; guest room amenities, such as a selection of Chinese teas and teakettles, slippers and a dedicated television channel with Chinese programming; and breakfast items that include congee, dim sum and fried rice and noodles.
Hilton Hotels & Resorts selected San Francisco as the location for the global launch because the city has long been recognized as a leading global destination for Chinese travelers and is also a home to one of the largest Chinese communities in the U.S., said Hilton.
“As the gateway to the Pacific, receiving hundreds of thousands of Chinese visitors annually, San Francisco is honored to be at the center of the launch for Hilton Huanying,” said San Francisco Mayor Ed Lee. “The Hilton Huanying program will bring tourists from Asia to showcase our world class city and support tourism, jobs and the local economy.”