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IHG Opens First Holdiay Inn in ColombiaJuly 27, 2011 By: Joe Pike
InterContinental Hotels Group (IHG) announced Tuesday the opening of its first Holiday Inn in Colombia, the Holiday Inn Bogota-Airport in Bogota.
It is IHG’s sixth property in the country, across four brands: InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts and Holiday Inn Express.
The new-built, eight-story Holiday Inn Bogota-Airport features 191 rooms and is located within ten minutes of El Dorado International Airport. Situated within the vibrant neighborhood of El Salitre, one of Bogota’s most important and modern business districts, the property is part of a mixed-use complex called Centro Empresarial Arrecife (Arrecife Corporate Center) and near the Corferias Convention Center, the United States Embassy, Bogota’s main industrial park and downtown Bogota.
“We are excited to open the first of two Holiday Inn hotels that will open this year in Colombia, a market that IHG knows well,” said Alvaro Diago, COO, IHG, Latin America and Caribbean, in a written release. “IHG has had a presence within the country for more than 50 years. Our growth in the Colombian market has been steady and we are committed to continue IHG’s multi-brand expansion in this thriving country.”
The new hotel showcases the successful completion of the $1 billion Holiday Inn global brand re-launch. The relaunch includes a renewed focus on quality, improved arrival and welcome features, enhanced bedding and showers, a "Stay Real" service culture and a new, up to date look, including a redesigned logo and signage.