African and North American delegates meet for first time to review responsible tourism development
Djibouti’s
brilliant sunshine and Indian Ocean breezes greeted some 200 attendees of the 11th
Cultural and Ecotourism Symposium, held January 19-23 in the seaside
capital, Djibouti City.
Sponsored by the Africa Travel Association (ATA),
under the auspices of the Hon. Hassan Farah Miguil, Djibouti’s Minister
of Youth, Sports, Recreation and Tourism, it was ATA’s first event there.
Established in 1975 to promote tourism to the African continent, ATA aims “to
bring the world to Africa, and Africa
to the world,” and to spotlight its lesser-known countries.
“Ecotourism’s the world’s only industry that takes nothing but footprints and leaves dollars,” said ATA executive director Eddie Bergman.
Djibouti, with a
stable and growing economy, is positioning itself as the commercial and tourism
gateway to East
Africa. The symposium program featured ecotourism
marketing and case studies as driving forces for responsible tourism.
“Ecotourism’s the world’s only industry that takes
nothing but footprints and leaves dollars,” said ATA executive director Eddie Bergman, noting that tourism generates income and puts pressure on destinations
to protect their treasures (i.e., patrimony conservation). “With tourism
marketing, perception is reality… Djibouti’s
a fascinating brand for the North American market, but it needs increased
marketing to increase arrivals… that’s where the ATA synergy can help.”
Djibouti’s
president, H.E. Ismail Omar Guelleh, served as keynote speaker and he
underscored his government’s current policy of identifying tourism as a major
investment priority. Warning of challenges to African tourism’s economic and
cultural roles, he cautioned, “It’s high time we transform our tourism into a
community-benefiting, sustainable product…a barometer for systemic change.”
Hon. Mohammed Dirir, Ethiopia’s
tourism minister and ATA’s vice president, spoke on behalf of Hon.
Stephen Asamoah-Boateng, Ghana’s
tourism minister and ATA’s president in absentia. In his speech, he
urged branding linkages, saying, “As an international exercise, tourism can’t
be developed without interlinking packages—i.e., more intercountry
railways and intra/intercontinental flights by African airlines connecting Africa
to the rest of the world.”
S.E. Sheikh Bender Bin Farah Al Fahid, Arab
Tourism Organization president, described Saudi Arabia’s
current multimillion-dollar, cross-industry investment plans in Djibouti.
“This illustrates our important recognition of Djibouti’s
tourism development potential…and our confidence in Africa’s
[tourism] as a whole,” he said.
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