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Ensemble Travel Launches E-Book App For Hotel CollectionJune 15, 2011 By: George Dooley Travel Agent
Ensemble Travel Group reported the release of its first-ever electronic version of the organization’s Ensemble Hotel & Resort Collection, the latest development in its series of product-based technology tools for members in the U.S. and Canada.
More than 400 four- and five-star properties are featured in the new digital publication that offers the ultimate hotel browsing experience, Ensemble said. The technology delivers an exceptional reading experience with fast-loading pages that can be read anywhere; engaging content that entices users to browse and read; full-screen images and a flexible, modular design that works on most any mobile device.
“Our new electronic hotel collection allows Ensemble Travel Group members to not only connect with their customers, but also deliver product in a format that is in sync with the way sophisticated, savvy consumers source information today,” said Suzanne Hall, senior director, marketing and development/land products for Ensemble Travel Group. ”Member response has been overwhelmingly positive and we have already seen a viral effect from the new sales tool.”
The 2011 Ensemble Hotel & Resort Collection E-book is now embedded on the client sites (Ensemble-developed consumer websites) of all participating U.S. and Canadian Ensemble members’ Websites. It can also be posted on members’ blogs, sent to their contact lists, and distributed via Android devices, Facebook, Twitter and other social media platforms.
Ensemble says, the 2012 Ensemble Hotel & Resort Collection E-book will feature all the properties included in the traditional print publication, in addition to a “live” section that’s continually updated and showcases properties that join throughout the year.