MAST Travel Network reports it has unveiled new features to its marketing program including the opportunity for greater agency customization and personalization of consumer direct mail publications, e-newsletters and agency-branded brochures.
In addition, MAST said it will create individual web pages for supplier sales promotions linked to agency web sites starting in December. The move was announced at MAST's annual All Star trip for the 25 top and most improved member agencies in Punta Cana, Dominican Republic.
The trip, sponsored by Apple Vacations, Iberostar Hotels & Resorts, and Amstar DMC, was hosted at the Iberostar Grand Hotel Bavaro Beach, John Werner, president and COO of MAST, said.
MAST's Werner said that MAST's Board of Directors met and reviewed its preferred supplier strategy, part of an ongoing project to measure and analyze supplier sales support, commission scales, override programs and sales goals.
The project's objective is for greater understanding of expectations, more accountability on both sides, and increased revenue opportunities for members as well as the organization, Werner said.
The trip included a visit to an elementary school in the Dominican countryside where the children and teachers received recreation and sporting equipment purchased through MAST's charitable giving, a tradition each year during the All Star trip, Werner said.
MAST Travel Network is a travel agency consortium and marketing group in the Midwest with nearly 200 agency members in ten states and Canada.
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