Nexion reports enhancements to its consumer marketing program. Throughout 2014, Nexion agents will have the opportunity to use consumer direct mail campaigns featuring exclusive supplier offers. Participating suppliers include Carnival Cruise Lines, Celebrity Cruises, Funjet Vacations, the Globus family of brands, Norwegian Cruise Line and Royal Caribbean International.
“We are proud to expand upon the already extensive consumer engagement program agents receive when joining Nexion. At no cost to them, our exclusive direct mail campaigns provide Nexion agents an opportunity to offer something to their clients they won’t be able to receive elsewhere,” said Nexion president, Jackie Friedman. “It’s through the exceptional relationships Nexion has with its supplier partners that we are able to offer these one-of-a-kind campaigns. Nexion has a vested interest in our agents’ success, and this is just one way we are helping them reach their full earning potential.”
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The direct mailers showcase exclusive Nexion offers such as: additional amenities; complimentary upgrades; onboard credits and air credits; reduced deposits and many others, Nexion says.
In addition to the specific Nexion offers, each direct mail campaign will provide agents with an added bonus. Once consumers receive the direct mail, agents are able to email the promotion details through Nexion’s OnTarget program, an interactive online marketing center.
“I think of Nexion as my personal marketing department, my back-office assistant. They provide opportunities for me to stay in front of my clients to remind them about the value my agency provides,” said Nexion agent Becky Jones of San Antonio, TX. “I have had great success with Nexion’s exclusive direct mailers, as the offers are always enticing and garner great response.”
“I’m a big believer in value and offering my clients something unique that stands out from all of the other vacation offers, and I also want my clients to think of me as their go-to resource to fulfill their travel needs,” said Nexion agent Richard Walke of Powder Springs, GA.
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