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Signature Reveals 38 Percent Increase in Sales

November 18, 2011 By: George Dooley Travel Agent

Signature Travel Network reported solid growth during its Annual Sales Meeting at the MGM Grand in Las Vegas, including double-digit growth and positive sales increases in 2011. Signature also unveiled its new motto: "Ahead of the Curve Behind Every Member."

"This has been a great year for Signature agencies. The majority of our members are experiencing double-digit growth over 2010 and are showing stronger profits. Signature is tracking positive sales increases year over year, especially in the luxury segment. We are seeing all the signs that Signature members are poised for a positive 2012 and are looking for another great sales year,"  said President and CEO Michelle Morgan.

Morgan stated that since the height of the recession in late 2008, Signature's comprehensive sales have increased 38 percent; the organization's combined client database has increased 30 percent to 3 million travelers. Signature now includes 205 member agencies with 385 retail locations throughout U.S. and Canada with combined sales over $5 billion.

Executive Vice President Alex Sharpe added, "Success breeds success. As agency owners see the success of Signature agencies, especially in these challenging times, they see an organization where their membership truly shows rewards. Signature has the highest standards in the industry, and the results are there to see."

"Signature is owned by its members - this is a not-for-profit company - we're not just members, we're investors. Our model is one that ensures we keep our members as the number one priority. The full-circle marketing plan and innovative technology products and services we provide to our front-line sales people are designed for no other reason than to create the strongest, most capable well armed sales force in the industry,"  Chairman of the Signature Board Tim Smith said.

"Creating differentiated product remains a high priority for the organization. Signature has more than 2500 cruises, and hundreds of exclusive land offers providing value added features for our members and their clients,  plus more than 20 departures with the Food Network strategic partnership in 2012," Smith said.

The 2011 Sales Meeting and Trade Show reported a record 2,000 attendees: more than 1200 travel consultants representing 98 percent of Signature's membership, as well as over 700 supplier partners from 52 countries. 


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About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | November 18, 2011
Signature is tracking positive sales increases year over year, especially in the luxury segment.
Filed under : Consortia